Redditors Share the Quiet Luxury Brands We're Too Broke to Know About

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JR Atkinson • Writer and Editor
Oct 28, 2023 4:00 PM EDT

The phrase "quiet luxury" has entered the lexicon in the past couple of years to signify a new kind of style for the uber-wealthy. Not just for the regular rich, but for the Jeff Bezos and Logan Roy type of rich. Apparently, for the 1% of the 1%, logos are out and unidentifiable, yet somehow infinitely expensive sweaters are in. The phrase "money talks, wealth whispers" is key to understanding this undercover-billionaire phenomenon. This world of expensive clothing, travel, and lifestyle is so closed off, though, that we regular schmegulars probably wouldn't even know where to look if we tried. 

For someone like me who thinks that raspberries are a splurge (have you seen the price of berries lately?), this world is fascinating, even in a love-to-hate-it sort of way. The phrase itself has also the ultimate oxymoron, with all the endless discourse around quiet luxury, it's become the loudest voice in the room, and insiders on Reddit are giving us the scoop.  

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  • 01
    Font - r/AskReddit u/Halyycon 1d ● What are the "quiet" luxury brands that only the super rich know about?
    via u/Halyycon
  • 02
    Font - El_mochilero • 1d I work in the Luxury Travel industry. I know quite a few. Exclusive Resorts is an invite-only membership club for very high end travel. They don't post their prices online, but I know people that work there. They have personal cell phone numbers for people like Jeff Bezos, Waltons, and people that live at that stratospheric titan of industry level.
    via u/El_mochilero
  • 03
    Font - Their cheapest membership package is $100,000 to join, and can run up to $250,000. That's just the price to join the club. You have to pay for any travel you want to book on top of that. They have a $600M portfolio of properties they own throughout the world, that only their members have access to. Want to guarantee availability for a finish- line view villa in Monaco during the Grand Prix? Want to get a ski-in cabin next to the Walton's cabin in Aspen over Christmas? Want a luxury pentho
    via u/El_mochilero
  • 04
    Font - Hot-Dress-3369 - 1d Duxiana. For people who can buy a mattress that costs as much as a car.
    via u/Hot-Dress-3369
  • 05
    Font - mecyh. 1d Tailors on Saville Row. Wealthy people get their clothes custom made. 413.6k ... Reply Sleepy Hobo . 1d I remember watching a news video of Prince William talking with locals in a hospital. The conversation turned to how the prince's son (Prince George) was doing. Prince William was talking about how he's growing so fast and they constantly have to get his clothes tailored as if the local guy is supposed to relate to that lol. Tailored clothes for a 4 year old (at the time)...
    via u/mecyh & u/SleepyHobo
  • 06
    Rectangle - queenirv. 1d John Lobb bootmaker in St James. Make beautiful handmade shoes for royalty, celebrities and rich types. They are well known but not a household name.
    via u/queenirv
  • 07
    Font - hoptownky 1d I had a rich friend once tell me that Gucci is what poor people think rich people wear. Since then I noticed that all of her clothes fit perfect, but she never has logos on anything. Cathbad TheDruid. 1d Reply 20.1k Gucci is what famous people wear when they get paid to wear Gucci. ... 11.1k
    via u/hoptwonky & u/CathbadTheDruid
  • 08
    Organism - AvaRCordero • 1d I used to be of the opinion that really wealthy people wore stuff that you wouldn't really notice, but disappointingly (having spent some time around. folks with extreme wealth recently), the true answer is just: whatever the h I they like. If someone really liked branded gear before they were wealthy, you'd better believe they're going to be dressed like Ali G once they make it big.
    via u/AvaRCordero
  • 09
    Human body - DEFINITELY_NOT_PETE. 1d I'm still riding the high of the $4.99 rotisserie chicken I bought at Costco so I think imma head out before I get depressed
    via u/DEFINITELY_NOT_PETE
  • 10
    Font - elmatador12 • 1d Jeff Goldblum was on the Conan podcast and talked about where he got his jeans. It was from this hard to find shop in New York that not many people had heard of. Come to find out, not surprisingly, their jeans are insanely expensive and only the very rich could afford them.
    via u/elmatador12
  • 11
    Font - scots. 1d Buy a copy of The Robb Report magazine at a bookstore and marvel at the insane ads in the back for private jets, yacht brokers, military level trained personal protection Belgian Malinois guardian dogs, personal protection security firms staffed by former US Secret Service and retired Tier 1 operators only in their early 40s and fit with 20 years experience, and even crazier stuff. Pfft buying a $400 pair of jeans is pedestrian when you have Taylor Swift money and roll in 2 full
    via u/scots
  • 12
    Font - ToothbrushGames. 1d Almost all of the well known luxury brands have several lines. The ones with logos all over them are typically the cheapest (I'm looking at you LV, Gucci) etc. which is why they're so common. The same companies will have more exclusive lines that are much more expensive, usually more classic in style, and they're not covered in logos, so you'd never know what brand they are unless you're really into that kind of thing. For example, my wife wanted to buy me a nice walle
    via u/ToothbrushGames
  • 13
    Font - smurfsundermybed. 1d Frette for bedding and towels
    via u/smurfsundermybed
  • 14
    Font - funhousefrankenstein 1d ● An Italian friend arranged a visit to a Murano glass gallery. After the general public cleared out of the public showroom, the gallery's people took us up some stairs to the "real deal" gallery with shelves full of breathtaking art pieces. We admired one vase on a shelf, but were told that it would never be offered for sale -- it was too important as part of the island's legacy & heritage. I think that the way we zeroed in on it somewhow convinced them that we we
    via u/funhousefrankenstein
  • 15
    Font - Sachinism 1d ● Bookmarking for when I'm super rich
    via u/Sachinism
  • 16
    Font - StrangledByTheAux • 1d When I met my wife she worked selling high end watches. Talking about it on our first date I said 'oh like Rolex and stuff?' She said 'Rolex customers are just new money, drug dealers and old men. If people contact us wanting one we just direct them to a watch shop. Then rattled off a list of about 10 makers I'd never heard of which her international clients would fly here just to try on. I was wearing a Luminox at the time which I thought was pretty badass but all
    via u/StrangledByTheAux
  • 17
    Font - cmc ● 1d I don't know if this is quiet or I'm just extra-poor, but Loewe is apparently a thing. I saw an ad that they'd be doing a special launch with Howl's Moving Castle-inspired fashions so I signed up for alerts, thinking I'd buy something when it was released. SHOCKED to receive a notification for like, $11k jackets.
    via u/cmc
  • 18
    Font - PHXLV. 1d Good cashmere. Can't state a specific brand, but good cashmere is something that is a pretty penny... that is 100% worth it.
    via u/PHXLV
  • 19
    Event - stevevs. 1d Targét
    via u/stevevs

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reddit stories shopping jeff bezos quiet luxury askreddit wealth wealthy rich people reddit thread Reddit money rich
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