In the early hours of April 1, the official Reddit Blog introduced The Button.
Cryptic words were given:
You may only press the button once. We can't tell you what to do from here on out. The choice is yours. visit /r/thebutton
Here's how you brand yourself with The Mark of the Button
Once visiting r/thebutton you are presented with the titular Button and a countdown clock measuring the nonexistent patience of reddit users.
As a regular subreddit, it also includes a list of voted topics, which is where things take the usual turn.
It began a site-wide argument about everyone pressing or not pressing The Button
Because, you see, if you press The Button, you aren't simply left with The Shame. You are given a tiny bit of flair that will here on out, dictate all human relationships.
Those who press The Button receive a purple dot next to their username
Those who don't are given a calming grey one
This led to the quick rise of a temperance move
The temperance movement started its own subreddit: r/NoTap
At the official movement site non button-pushers rally around each other for support.
One stalwart Redditor has graphed The Button data every ten minutes
Here's a few more examples:
All the while /u/bealan has still NOT pressed The Button.
No one knows what will happen should the timer reach zero. Here is the closest recorded occurance:
Maybe just hold your loved ones tight and pray The Button keeps getting pushed.
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