Nintendo to Focus on Emerging Markets

According to Bloomberg, Nintendo's planning a new strategy for the future:

The Kyoto-based company will develop completely new game machines for emerging markets rather than sell cheaper versions of existing devices such as the Wii U, President Satoru Iwata said in an interview today. Nintendo is also planning to boost the use of characters such as Mario by offering figurines that will allow the transfer of game information between devices through near field communications.

Nintendo will be revealing a new Nintendo Figurine Platform (NFP) at E3, similar to the system used by Skylanders:

The platform announced today will allow figurines to link with different video games through near field communication technology and exchange data via the Wii U gamepad. More details will be released at the E3 trade show in Los Angeles in June.

Nintendo's NFP figures and games will be launched this holiday season on Wii U and 3DS in 2015, Iwata said. pic.twitter.com/I27WE8RC84

— Chris Kohler (@kobunheat) May 8, 2014

First pic of Nintendo's Skylanders/Infinity style NFC figurines for Wii U and 3DS, to be fully unveiled at E3. pic.twitter.com/QWGPfZoJCi

— Chris Kohler (@kobunheat) May 8, 2014