The Yelp Page of the Indiana's Controversial Pizzeria Got Ugly Real Fast

Memories Pizza made waves this week when they openly declared they would deny catering service to gay weddings and other practices they say would infringe upon their religious beliefs - as is now within their legal right in Indiana. Predictably, late night television, the internet, and Twitter had a field day with the small business in an even smaller town.

Nowhere is that more apparent though on the company's Yelp page, which now resembles the twisted amalgamation of every internet comment thread you'd never want to read in your life ever. Above you can see but a fraction of the impotent web-rage that the pizza place has generated, both in support and dreision. Yelp staff has already undergone an extensive process to remove violent and threatening comments from the page, but what remains is horrifying enough on its own. 

Memories set up a GoFundMe crowdsourcing page to cover the "financial loss endured by the proprietors' stand for faith," generating $240,000 in less than 24 hours. The more cynical among us might consider this a blatant cash grab and publicity stunt for a tiny pizza joint in an unknown town, but I mean... It costs a lot of money to generate this kind of controversy and garner support from American conservatives, right?