In hidden-in-plain-sight news, This American Life this week claims to have found the ultra secret blend of flavors that make up the mysterious and closely-guarded "ingredient 7x" that gives Coca Cola its cokeness.
Coke says they got it wrong, which of course they would, as it was pointed out on the show, to dispute it, they'd have to reveal the real recipe wouldn't they?
Alright, who is going to try to make it first?