As a principle, it's typically more ethical to support small businesses over chain giants like Walmart or the Golden Corrall. Supporting small businesses can improve your local community; even if it doesn't, you can easily delude yourself into thinking it does. TikTok has been a particularly useful advertising platform for many small businesses. From restaurants to slime manufacturers, if your business blows up on TikTok, there's no telling what amounts of success you might accrue. However, not every product pushed by the TikTok algorithm is safe for consumption.
A TikToker named Chef Pii recently launched a new food product that has been making waves online. It's called Pink Sauce.
The shtick of the product is that it's a pink sauce: nothing more, nothing less. In various advertisements, Chef Pii does not describe the taste of the sauce but reassures her audience that it is delicious and well worth the $20 price tag. Pink Sauce is allegedly made out of dragon fruit, sunflower seed oil, chili, garlic, and honey. Reviewers describe Pink Sauce as similar to ranch dressing but with more sweetness and spice.
There have been some concerns raised among other TikTokers about the safety of this product. The sauce has no expiration date, and the nutrition label provides no refrigeration requirement despite it clearly needing one. In promotional content, the sauce appears to be different shades of pink in every video. The nutritional label says that it contains 444 servings of Pink Sauce per bottle, which is a clear error. The label also misspells “vinegar.” When it was first shipped out, the sauce was sent to people in flimsy bags, which caused many bottles to explode in transit. To add insult to injury, the labels on Pink Sauce bottles read, “the infamous dipping sauce that everyone is raving about.” Talk about predicting the future.
The aspect of Pink Sauce that has stirred up the most drama is safety. Many are suspicious that this product is demonstrably unsafe and will give those who consume it food poisoning. Twitter had a field day with Pink Sauce and provided a hearty supply of hilarious meme treatments of this absurd situation.
Chef Pii released an apology video, saying, “this is a small business that's just moving really, really fast.”
I genuinely hope that nobody gets sick from eating Pink Sauce. This situation serves as a lesson to TikTok users everywhere; Just because a food item is a novelty color does not mean that you should eat it. Tubby Custard is not meant for humans.