A meme is a luxury that anyone can afford. Proximity to an OK internet connection and some kind of device, and we can expose ourselves to a whole other world of weird and occasionally wonderful communication. One of the greatest technological advances of this century so far is that we have somehow managed to atomize entertainment to the level where we can receive that pick me up within a matter of seconds, and it's accessible, too.
The meme is the art form of the masses. It might be lowbrow most of the time, but there doesn't have to be anything wrong with that. The main thing is that all its examples have the potential to bring a small fragment of joy to our day, even if nothing else seems to do the job. We all deserve to treat ourselves to some memes on a regular basis, even when we feel like we shouldn't.