"Just an owl tryna vibe."
Who would've thought an app created to help people learn a new language would be so hip to the trends on a Gen Z social media app. TikTok has become the outlet for Duolingo's true chaotic character to shine. The apps mascot, a round green owl, participates in all the viral trends, boldly pokes fun at itself and the company, and has gathered over two million followers.
This silly little owl is creating viral content after viral content with videos that are usually less than 10 seconds long. Currently, the little guy has been crushing hard over Dua Lipa—is it because her name is similar to Duolingo or because she's a pop star babe? Honestly, Duolingo does not make that clear. They've just gone completely unhinged on the app and viewers are loving it.
It's not just their strange obsession with Dua Lipa getting viewers excited for more Duolingo content. It's also that they've thrown being professional right out the window. Instead of making boring TikToks teaching you a new language or explaining the importance of knowing another language, they're straight up in a silly goofy mood—even doing videos that make fun of the entire company.
Viewers have no idea how the person in charge of these videos hasn't been fired. Not because they hate them—viewers are in love with this content—but because they don't understand how a serious company like Duolingo can get away with posting on a social media app like a teenager. However they're getting away with it, holding the HR department hostage or something, TikTok is a more fun place because of it.
Plus, Duolingo's off-the-rails responses to people's comments on their videos and their hilarious feud with Google Translate is really giving us the TikTok soap opera we all need.