Ghost in the Shell's Viral Marketing Campaign Became a Viral Roasting Campaign

schimkom

Mar 14, 2017 7:00 AM EDT

You can't white wash memes.

The upcoming live-action adaptation of the influential anime and manga Ghost in the Shell has faced a huge backlash for white washing the story's Japanese origins. Basically, people are none too happy with the fact that Scarlett Johansson, a white woman, is playing a Japanese character, another example of the classic Hollywood tradition of giving Japanese roles to white actors. Even John Oliver asked how white washing is still a thing:

So people are still asking how is this still a thing through the magic of Ghost in the Shell's social media meme generator, which allows users to make their own personalized poster. However, people are just using it to call attention to the film's white washing. See:

01
This didn't go how they hoped

via @ValerieComplex
02

via @ValerieComplex
03

via @ValerieComplex
04
But that wasn't the only movie people took apart.

via @ValerieComplex
05

via @DLohRidah
06

via @Nice_White_Lady
07

via @Nice_White_Lady
08

via @ZweiXross
09
Then everyone went in on Iron Fist.

via @IWriteAllDay_
10

via @gleebix
11
Last week, the star of Iron Fist quit Twitter after he defended white washing and looked foolish.

via @helpmeskeletor
12

via @Maria_Giesela