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Hamsterville was the brainchild of Georgia-based advertising company Leavingstone, in a bid to promote a local food company.
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The firm's research found that young women are mostly attracted to soap operas and scrolling through 'cute things' on social media.
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In reaction to this trend, Leavingstone married soap operas and cute videos to create a hamster movie series around food obsessions set in the miniature town.
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The story revolves around a father who loves politics and eating, a mother who’s working at a food store and tastes everything , a son who’s struggling with insomnia and eats day and night and a daughter who’s constantly working out and eats to stay fit
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Hamsterville is an entire miniature town that consisted of 1350 tiny details and made sure whatever happened in real life, happened in the show as well.
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The tiny settlement has shops, shrubbery and signs for directing the hamsters to various points of interest
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The rodents are joyfully exploring their new home and partaking in a range of activities including eating dinner in the kitchen and setting the fire
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Watch The Behind the scenes short video. It's fascinating:
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In total there were nine episodes in the online series about the lovely rodent family obsessed with delicious food.
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