Business Insider is making a bold claim: vertical video is king. They have a compelling argument; everything these days is filmed on phones in apps like Snapchat and Vine, which means you're probably holding your phone vertically to film. Furthermore, tons of media is consumed on phones, which you intuitively hold in portrait mode-- don't lie, you don't surf the web with your phone on its side. If you do, dude, get rekt.
Vertical video is a thing now. It's too late to stop it.
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