box

Oh, cats and their obsessions with strange things.. There are so many strange things that our cats love to an unexplainable degree: lying on our fresh laundry, playing with toilet paper, sleeping on plants. Those are just a few off the top of our heads, but the main obsession - the eternal love - goes for the one and only Box. 

If you have a cat, you know that all it takes is one second - only a single moment - after you open a box for your cat to suddenly appear in it. Doesn't matter if the cat wasn't even in the room before. Get a box, look away for 5 seconds, and BAM your cat will suddenly appear in it. It's magical. And hilarious. And adorable. It's cats in boxes.

All cats love boxes, big and small, we know it, all cat owners know it. And yet, we still decide sometimes that we need to treat our cats, get them something fancy, something that they'll absolutely adore. So, we invest, and we buy the biggest, best cat jungle gym we can find, thinking that our kitties would love it like nothing else, only to then... have the kitties love the boxes the jungle gyms came in instead.

Ah, cats and their insanely weird fascination with boxes. It's true what they say though, gifts that are heavy with thought and good intentions are even better than expensive gifts sometimes. So, the best solution to the jungle gym box debacle is just... to make a jungle gym out of boxes. Not too expensive, strangely cool, costume design made especially for your cat, and there's basically a guarantee of your cat loving it!

When it comes to life hacks, kids know how to do it best. Whether it's to get out of being in trouble with their parents or at school, they've always got a trick or two up their sleeves. Because let's face it, if they can get away with it, they'll do it. These kids show us how it's done by finding cheeky, yet simple solutions to the problems life throws at them. 

Any cat owner knows that no matter what you order online, as long as the item comes in a box, the fun is guaranteed. 

Our curious furry friends can turn any cardboard box into total play. 

With that in mind, the new campaign by the Brazilian ad agency, AlmapBBDO, presents the Curiosity Boxes! 

In a partnership with Petlove, Brazil's number-one online pet supplies shop, customers get a free Curiosity Box with a purchase of 40 single pouches. Each box will turn into a rocket, airplane, or submarine. Tutors can follow on-box setup instructions and readily start the cat play.

"Cats are ever curious. They love exploring new places and an empty box is full of possibilities. This inspired the team to think of giving a plain cardboard box a new twist, turning it into a playful object. That's how an online WHISKAS® buy becomes an even more rewarding experience to cats", says Marcelo Nogueira, ECD at AlmapBBDO.

What a brilliant idea! 

Take a look at These kitties showing us their best cat in a box look and we bet you'll feel much happier afterward!

Take a look at These kitties showing us their best cat in a box look and we bet you'll feel much happier afterward!

This cat just loves Halloween