Burger King Dragged For Attempt To Use Sexist Tweet As Bait

Apparently Burger King woke up on International Women's Day and chose misogyny. Early this morning, @BurgerKingUK tweeted 'Women belong in the kitchen.' But don't worry, they were only being ironic! They followed up the tweet with two replies announcing their mission to 'change the gender ratio in the restaurant industry by empowering female employees with the opportunity to pursue a culinary career.' It's not just a tweet either—Burger King ran a huge print ad in the New York Times featuring 'Women belong in the kitchen' in bold text. It's amusing to imagine the marketing team come up with this one and pass the idea all the way up the chain.

Twitter is not feeling the ironic misogyny, to say the least. The tweet has since been shared over 140k times, mostly accompanied by hot takes and spicy roasts. We've collected some of the funniest reactions to Burger King's epic fail. Sorry BK, but you're no Wendy's.

Author image for Mel Dawn Mel Dawn

Stay entertained and up to date by following us on Facebook and Instagram!

Tags

sexism yikes twitter international women's day FAIL Ad Campaign marketing Misogyny ironic misogyny wendys twitter memes roast funny tweets burger king funny fast food
Scroll Down For The Next Article

Also From Memebase

True Memelords Understand

True Memelords Understand

Trending Now

Woman lets newly-single sister stay with her rent-free, she sleeps until 1pm and get angry when sister makes her 7 and 4-year-olds breakfast: 'Wake up and take care of your [...] kids'

Woman lets newly-single sister stay with her rent-free, she sleeps until 1pm and get angry when sister makes her 7 and 4-year-olds breakfast: 'Wake up and take care of your [...] kids'

01
Expecting stepmom leaves family vacation after her husband constantly jokes that the new baby is going to replace him and his 10 and 13-year-old kids: '“I’ll miss when you used to have time for my kids.'

Expecting stepmom leaves family vacation after her husband constantly jokes that the new baby is going to replace him and his 10 and 13-year-old kids: '“I’ll miss when you used to have time for my kids.'

02
44-year-old mom goes no contact with cruel bio dad and stepmom, worries about depriving 6-year-old son of grandparents: 'He keeps asking about his grandpa'

44-year-old mom goes no contact with cruel bio dad and stepmom, worries about depriving 6-year-old son of grandparents: 'He keeps asking about his grandpa'

03
A Mouthful of Hilarious Cooking Memes for Amateur Chefs (July 2, 2025)

A Mouthful of Hilarious Cooking Memes for Amateur Chefs (July 2, 2025)

04
Parents berate mom for feeding their kids cake and soda at her son's 6th birthday party: 'If you don’t stay at the party or say anything about dietary restrictions, can you really be upset afterward?'

Parents berate mom for feeding their kids cake and soda at her son's 6th birthday party: 'If you don’t stay at the party or say anything about dietary restrictions, can you really be upset afterward?'

05
25+ of the Best Gaming Memes of the Week (July 2, 2025)

25+ of the Best Gaming Memes of the Week (July 2, 2025)

06