Apparently Burger King woke up on International Women's Day and chose misogyny. Early this morning, @BurgerKingUK tweeted 'Women belong in the kitchen.' But don't worry, they were only being ironic! They followed up the tweet with two replies announcing their mission to 'change the gender ratio in the restaurant industry by empowering female employees with the opportunity to pursue a culinary career.' It's not just a tweet either—Burger King ran a huge print ad in the New York Times featuring 'Women belong in the kitchen' in bold text. It's amusing to imagine the marketing team come up with this one and pass the idea all the way up the chain.
Twitter is not feeling the ironic misogyny, to say the least. The tweet has since been shared over 140k times, mostly accompanied by hot takes and spicy roasts. We've collected some of the funniest reactions to Burger King's epic fail. Sorry BK, but you're no Wendy's.
Burger King baiting people with a "women belong in the kitchen" tweet so they would angry-click through a thread - on International Women's Day - gets even nuttier when you realize a TEAM of people had to approve this pic.twitter.com/vVz0JZGsUi
— jacksfilms🌹 (@jacksfilms) March 8, 2021
Burger King: “Black people should be hung...
— IFY (@IfyNwadiwe) March 8, 2021
...in the halls of history. ;)” https://t.co/zuxxyrf2ap
just woke to burger king misogyny
— Velvet (@VelvetIsCake) March 8, 2021
hello? am I awake? is this hell?
The age of the Burger King is over. The time of the Burger Queen has come.
— Elyse Willems (@ElyseWillems) March 8, 2021
What did we expect from the UK Burger King after the way his bride treated Meghan
— Jenny Nicholson (@JennyENicholson) March 8, 2021
burger king's female employees asking for equal pay pic.twitter.com/JdtqgUk5KR
— b (@doyalikebaileys) March 8, 2021
Burger King really doubling down on their social campaign instead of recognizing they’ve used misogyny as click bait. What a grill to die on.
— Maude Garrett (@maudegarrett) March 8, 2021