Burger King Dragged For Attempt To Use Sexist Tweet As Bait

Apparently Burger King woke up on International Women's Day and chose misogyny. Early this morning, @BurgerKingUK tweeted 'Women belong in the kitchen.' But don't worry, they were only being ironic! They followed up the tweet with two replies announcing their mission to 'change the gender ratio in the restaurant industry by empowering female employees with the opportunity to pursue a culinary career.' It's not just a tweet either—Burger King ran a huge print ad in the New York Times featuring 'Women belong in the kitchen' in bold text. It's amusing to imagine the marketing team come up with this one and pass the idea all the way up the chain.

Twitter is not feeling the ironic misogyny, to say the least. The tweet has since been shared over 140k times, mostly accompanied by hot takes and spicy roasts. We've collected some of the funniest reactions to Burger King's epic fail. Sorry BK, but you're no Wendy's.

1

There was a problem rendering this video - it may have been deleted.

Via @BurgerKingUK
2

There was a problem rendering this video - it may have been deleted.

Via @BurgerKingUK
3

Via @sleepypuffy
4

Via @ParikPatelCFA
5

Via @kfcgaming
6

Via @scritmusic_
7

Via @Quackity
8

Via @Reflog_18
9

Via @BigChiefBuckeye
10

There was a problem rendering this video - it may have been deleted.

Via @chelseaperetti
11

Burger King baiting people with a "women belong in the kitchen" tweet so they would angry-click through a thread - on International Women's Day - gets even nuttier when you realize a TEAM of people had to approve this pic.twitter.com/vVz0JZGsUi
— jacksfilms🌹 (@jacksfilms) March 8, 2021

Via @jacksfilms
12

Burger King: “Black people should be hung...

...in the halls of history. ;)” https://t.co/zuxxyrf2ap
— IFY (@IfyNwadiwe) March 8, 2021

Via @IfyNwadiwe
13

just woke to burger king misogyny

hello? am I awake? is this hell?
— Velvet (@VelvetIsCake) March 8, 2021

Via @VelvetIsCake
14

The age of the Burger King is over. The time of the Burger Queen has come.
— Elyse Willems (@ElyseWillems) March 8, 2021

Via @ElyseWillems
15

What did we expect from the UK Burger King after the way his bride treated Meghan
— Jenny Nicholson (@JennyENicholson) March 8, 2021

Via @JennyENicholson
16

burger king's female employees asking for equal pay pic.twitter.com/JdtqgUk5KR
— b (@doyalikebaileys) March 8, 2021

Via @doyalikebaileys
17

Burger King really doubling down on their social campaign instead of recognizing they’ve used misogyny as click bait. What a grill to die on.
— Maude Garrett (@maudegarrett) March 8, 2021

Via @maudegarrett
18

There was a problem rendering this video - it may have been deleted.

Via @blinker_bell

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Posted by mel_admin

Mel has been an editor for Memebase since 2020. Mel enjoys shitposting, eating BECs, and staying hydrated. Mel is suffering from impaired brain function due to never logging off.

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About the Author

Posted by mel_admin

Mel has been an editor for Memebase since 2020. Mel enjoys shitposting, eating BECs, and staying hydrated. Mel is suffering from impaired brain function due to never logging off.